Fun. Flash. FireFly.Those three "F"s are the ABC's of good oral hygiene for kids and a lifetime of healthy smiles. And that's why Dr. Fresh - with the help of his young daughter - invented FireFly® .the colorful light up toothbrush that flashes for 60 seconds, the length of time dentists say is required to thoroughly brush each arch.
At age four, like most of her peers, Dr. Fresh' daughter had no use - or time - for brushing her teeth. What held her attention instead were her new light-up sneakers. She wore them one evening on a stroll with her dad through Downtown Disney. There, she was captivated by a kiosk that sold all kinds of light up objects like jewelry and wands. She wanted everything she saw there, so Dad indulged. When they returned home, using one of the light-up earrings they bought, Dr. Fresh crafted a makeshift light-up toothbrush. His daughter disappeared into the bathroom with it for several minutes, returning only to ask when she should stop, so he added a timer and knew he had found the perfect compliance tool. The rest is history.
Kids just want to have fun, and tooth brushing need never be boring again. The FireFly is here to move brushing from the dreaded "to do" list to the "want to do" list. FireFly puts kids in charge of their own dental destiny, no nagging required. No wonder parents and dentists everywhere are smiling.
